To improve existing products or processes To assist with developing ideas for new products Specific uses for brainstorming in business include: Finally, brainstorming can be used as a team ? building technique: through the creative synergy generated, it can be useful for creating a connection or bond among team members. It is also useful for teams working to solve particularly inflexible problems where answers cannot be logically deduced and intense assessment or lateral thinking is needed.īrainstorming is also appropriate when the information about a problem is distributed across several individuals, and it is necessary to gather the information in one place. In general, brainstorming is useful for creating a cross ? fertilization of ideas when new ideas are required and there is a need to generate a large list of possibilities. It motivates because it involves team members in larger organizational and management issues and gets a team working together. Osborn defined brainstorming as a technique for groups to discover solutions to specific problems by gathering together spontaneously generated ideas by the group members.īrainstorming is a powerful team technique for creating new ideas, solving problems, and motivating and developing teams.
The birth of brainstorming is typically credited to Alex Osborn, a partner in a New York advertising agency, who formalized a set of ground rules for the practice of brainstorming. Brainstorming is one of the best ? known techniques for stimulating creativity and generating ideas, particularly useful for groups.
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